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The Science Behind Why We Buy & How to Make Bold Choices - SYSK Choice

Something You Should Know

CHAPTER

The Psychology of Consumer Choices

This chapter explores consumer behavior, emphasizing brand loyalty and the influence of product substitutes on purchasing decisions. It examines psychological tactics used by marketers, such as urgency prompts and environmental stimuli, that sway consumer behavior while maintaining ethical standards. Additionally, the discussion covers concepts like priming and fluency, illustrating how familiarity and context can significantly impact shopping experiences and choices.

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