Something You Should Know cover image

The Science Behind Why We Buy & How to Make Bold Choices - SYSK Choice

Something You Should Know

CHAPTER

The Neuroscience of Consumer Choices

This chapter examines how the brain's reward center and past experiences shape purchasing decisions. It highlights concepts like emotional associations and value perception, using examples such as wine pricing and brand reputation to illustrate the complexity of consumer behavior.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner