

SaaStr 530: The Top 20 Learnings in Product-Led Growth with SaaStr CEO and Founder Jason Lemkin
Feb 22, 2022
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Asana's Self-Service Success
- Asana gets half of its customers from self-service, even at $400M ARR.
- This demonstrates that self-service motions can scale significantly.
DataDog's Free Tier
- DataDog, despite going enterprise, still uses free as a primary lead source.
- Even at $1.2B ARR, free trials remain valuable for lead generation, especially with developers.
Expensify's User-Driven Growth
- Expensify gets 60% of customers from free users, many of whom don't buy directly.
- End-users influence company purchases, proving the power of user advocacy.