The Business of Fun The Science of Organic Acquisition
Mar 30, 2023
Speakers cover the state of organic attribution in the mobile gaming industry, different types of organic channels for marketing, and tips on maximizing returns with organic user acquisition. They discuss influencer marketing, social media targeting Gen Z, app store optimization, the importance of organic marketing, the impact of reducing paid UA on organic growth, and reviewing iOS analytics.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Introduction and Overview
03:17 • 7min
Exploring Ways to Influence and Brand Yourself
10:16 • 3min
App Store Optimization and Understanding the Audience
13:20 • 21min
The Importance of Organic Marketing for App Store Optimization
34:38 • 24min
Impact of Reducing Paid UA on Organic Growth and the Influence of the New Tap Placement on ASA Strategy
58:48 • 3min
Reviewing iOS Analytics and Maximizing Brand Awareness
01:01:57 • 3min