The Science of Organic Acquisition
The Business of Fun
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The Importance of Organic Marketing for App Store Optimization
This chapter discusses the significance of organic marketing in app store optimization (ASA) and how it can increase visibility and generate installs without constant spending. It also explores the challenges of ranking apps in the app store and the factors considered by algorithms. Additionally, it highlights the differences between Google Play and iOS in terms of user experience and app search relevance.
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