The Science of Organic Acquisition
The Business of Fun
00:00
Impact of Reducing Paid UA on Organic Growth and the Influence of the New Tap Placement on ASA Strategy
This chapter explores the relationship between reducing paid user acquisition and organic growth. It discusses how the impact depends on the user base, spending focus, brand awareness, and app volatility, and briefly touches on the influence of Apple's new tap placement on ASA strategy.
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Transcript
