Shoham Lashkar
Director of ASO at Zynga
Best podcasts with Shoham Lashkar
Ranked by the Snipd community
Mar 30, 2023 • 1h 5min
The Science of Organic Acquisition
Speakers cover the state of organic attribution in the mobile gaming industry, different types of organic channels for marketing, and tips on maximizing returns with organic user acquisition. They discuss influencer marketing, social media targeting Gen Z, app store optimization, the importance of organic marketing, the impact of reducing paid UA on organic growth, and reviewing iOS analytics.
