60. Thinking Beyond the Product: Service Design in the Age of Product First with Thomas Wilson

Thomas Wilson, a seasoned design veteran, discusses the pitfalls of a product-first approach and highlights the importance of service design. He emphasizes the integration of CX and Service Design into business strategies for true innovation. The podcast also explores the role of design leaders in providing guidance and protecting designers. Additionally, it compares service design to UX, touches on Miro as a design tool, and invites listeners to share their thoughts.