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60. Thinking Beyond the Product: Service Design in the Age of Product First with Thomas Wilson

Beyond UX Design

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The Relationship Between Service Design and UX

The chapter discusses the comparison between service design and UX, highlighting the macro focus of service design and the micro focus of UX. They explore how service design improves call center procedures and emphasize the importance of customer support in the overall user experience. The chapter also touches on the significance of understanding power dynamics and stakeholder management in service design.

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