No Hacks: The Mindset Behind Digital Optimization and Growth
[SHORT] Research Tips for Marketers and Product Builders with Brendan McNulty
Feb 4, 2025
Brendan McNulty, a CRO and product expert, shares his insights on accessible research methods for marketers and product builders. He highlights the importance of understanding customer behavior and using AI tools like SimilarWeb and GummySearch for quick insights. The conversation dives into analyzing competitor strategies and leveraging customer intent to refine marketing efforts. Brendan also emphasizes validating findings with multiple data sources, making this a treasure trove of practical tips for anyone looking to enhance their marketing strategies.
09:49
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Quick takeaways
- Leveraging AI tools like SimilarWeb and GummySearch can significantly enhance research efficiency for marketers and product builders by providing critical insights into customer behavior and competitor strategies.
- Utilizing social media platforms, particularly Reddit, allows marketers to tap into consumer discussions and sentiment, informing strategies that align products with actual market needs and customer motivations.
Deep dives
Utilizing AI and Tools for Quick Research
Leveraging AI and specific tools can greatly enhance the speed and efficiency of research for product optimization. For instance, SimilarWeb provides valuable insights into competitors' paid search strategies, revealing key value propositions that can inform marketing efforts. Additionally, analyzing organic search terms helps understand how consumers discover products, contributing to better navigation and content structure on websites. By using these tools, marketers can create informed strategies based on customer behavior and preferences.
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