Leveraging Customer Insights for Effective Marketing Strategies

In this episode of No Hacks Snacks, I talked to Brendan McNulty, a CRO, experimentation and product expert, about accessible research methods for optimizers and product builders.

Brandon discussed using AI tools like SimilarWeb, GummySearch, and NotebookLM to gather customer insights quickly. He emphasized prioritizing customer understanding and validates findings with additional data sources.

The conversation is packed with practical tips on leveraging search data, analyzing competitor strategies, and optimizing content for conversions.

Let me know what you think, and subscribe to Brendan's 52 AI Experiments!

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