MarTech Podcast ™ // Marketing + Technology = Business Growth Ranking Trust, Privacy, Affordability, And Personalization
Jul 13, 2024
Spencer Burke, SVP of Growth at Braze, discusses the importance of trust, privacy, affordability, and personalization in building brand loyalty. Consumers prioritize trust and value over discounts, emphasizing the role of technology in delivering personalized experiences. Transparency and first-party data are key to establishing trust with consumers, enhancing marketing strategies through AI and customer understanding.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 4min
Exploring Consumer Sentiments on Affordability, Trust, and Personalization
04:06 • 2min
Building Trust Through Technology and Personalization
06:00 • 3min
Enhancing Personalization and Data Responsibility in Marketing Strategies
09:15 • 7min
Information and Promotions Recap
16:41 • 2min