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MarTech Podcast ™ // Marketing + Technology = Business Growth
Ranking Trust, Privacy, Affordability, And Personalization
Jul 13, 2024
Spencer Burke, SVP of Growth at Braze, discusses the importance of trust, privacy, affordability, and personalization in building brand loyalty. Consumers prioritize trust and value over discounts, emphasizing the role of technology in delivering personalized experiences. Transparency and first-party data are key to establishing trust with consumers, enhancing marketing strategies through AI and customer understanding.
16:46
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Quick takeaways
- Building trust is crucial for brands to influence purchasing decisions.
- Personalization is important, but brands must use data responsibly and balance consumer sentiment towards AI-driven personalization.
Deep dives
Ranking Consumer Expectations for Brands
Understanding consumer expectations for brands is crucial. Trust, privacy, affordability, and personalization are key factors that marketers need to rank and prioritize. Maintaining trust through transparent data usage, building affordability beyond discounts, and focusing on personalization help create stronger connections with consumers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode