3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Ranking Trust, Privacy, Affordability, And Personalization

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Building Trust Through Technology and Personalization

This chapter emphasizes the significance of transparency and responsibility in data collection to establish trust with consumers. It explores the impact of personalization on trust and the importance of using first-party data to understand and cater to consumer needs.

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