Ranking Trust, Privacy, Affordability, And Personalization
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Exploring Consumer Sentiments on Affordability, Trust, and Personalization
The chapter delves into the findings of a consumer research report by Braze, showing that consumers prioritize both affordability and brand trust. Trust is shaped by marketing experience, content personalization, and data practices, emphasizing the greater importance of trust and product value over discounts.
Transcript
Play full episode
