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2min chapter
Ranking Trust, Privacy, Affordability, And Personalization
MarTech Podcast ™ // Marketing + Technology = Business Growth
Exploring Consumer Sentiments on Affordability, Trust, and Personalization
The chapter delves into the findings of a consumer research report by Braze, showing that consumers prioritize both affordability and brand trust. Trust is shaped by marketing experience, content personalization, and data practices, emphasizing the greater importance of trust and product value over discounts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode