Jose 'Pepe' Gorbea (HP) | The Power of Co-Creation

1

Introduction

00:00 • 2min

2

CMO Podcast - Pepe Gorbea

01:40 • 3min

3

The Best Thing You Can Do in a CMO Accelerator

04:51 • 4min

4

HP Personalized Printing - The Story of Ukrainian Soldiers in the War

08:32 • 3min

5

The Catalyst of the Cannes Festival

11:33 • 3min

6

Do You Have a Hand Language in Your Shampoos?

14:13 • 2min

7

How Did You Transition From Mexico to the US?

16:15 • 5min

8

The Fruit Is in the Roots

20:55 • 3min

9

Creative Courage Is a Concept I Wanted to Talk About Today

23:48 • 3min

10

Creative Courage in Your Organization and With Your Team

27:12 • 2min

11

HP Global Head of Brands and Sustainability Innovation

28:54 • 6min

12

Should Every CMO Have Sustainability in Their Job Title?

34:27 • 5min

13

The Biggest Lesson You've Learned From the Esade University Students

39:22 • 2min

14

Co-Creation and Personalization Are the Big Drivers of Great Marketing

41:48 • 3min

15

Nestcave - A Christmas Gift That Speaks to Generations

44:21 • 2min

16

The Four-Hour Workweek by Timothy Ferris

46:19 • 2min

17

The One Person in Your Life Who Has Made the Biggest Impact on You

48:40 • 2min

18

The One Brand You Really Admire Right Now?

50:17 • 3min

19

The One Brand You Remember Making an Impact on You as a Young Boy Growing Up in Mexico City the First Brand

53:27 • 2min

20

How to Stay a Curious Person and Find Your Purpose in Your Brand

54:58 • 2min

21

The CMO Podcast - Three Lessons From Pepe's Conversation

56:36 • 2min