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Jose 'Pepe' Gorbea (HP) | The Power of Co-Creation

The CMO Podcast

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The Four-Hour Workweek by Timothy Ferris

I think for me one of the beautiful things about co-creation is that people more than ever need to have a sense of belonging it's a human need. When you co-create regardless of what you're co-creating on you're automatically giving people around you partners or the community of a brand that sense of belonging and that is so powerful. I've been reading this book as of late which a friend of mine recommended me and i recommend every single person to read which is the four-hour work week from Timothy Ferris. It really changes your mindset on how to yeah utilize time it's that simple right exactly i want to shift.

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