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Jose 'Pepe' Gorbea (HP) | The Power of Co-Creation

The CMO Podcast

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The Best Thing You Can Do in a CMO Accelerator

We met this past summer at the Cannes Lions Festival of Creativity where you participated in our CMO accelerator. When you did something in that class that was simply one of the most remarkable experiences I have ever had at Cannes and really anywhere for that matter. To be honest a big moderator for me has always been trying to help people. So when I worked at HP and I saw the opportunity to basically give a voice to creatives from the Ukraine who have been displaced by the war, I said the best thing that we can give these people is not food, is not money, it's a voice.

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