The Rest Is Money 194. How A £600bn 'Ghost Market’ Is Being Neglected
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Jul 30, 2025 Heather Jackson, CEO of GenM, is on a mission to revolutionize how retailers cater to menopausal women, a rapidly growing consumer demographic. She discusses the untapped economic potential of this 'ghost market,' emphasizing that 15 million in the UK alone deserve better attention. Topics include the 'M Tick' initiative aimed at ensuring trustworthy products, the empowerment narrative surrounding menopause, and the urgent call for brands to acknowledge the significant socioeconomic impacts of neglecting this critical group of shoppers.
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Underserved Menopausal Consumer Market
- Menopausal women are a powerful consumer group often overlooked by retailers.
- Only 5% feel confident in menopause, revealing a neglected market with high potential.
Menopause Is a £600bn Market
- Menopause represents a £600 billion global market largely ignored by brands and retailers.
- Retailers can significantly benefit by better serving menopausal women, who demand and deserve more.
Heather's Perimenopause Struggle
- Heather Jackson felt confused and exhausted during perimenopause and struggled to find helpful products.
- This personal experience motivated her to create Gen M, focusing on menopause-friendly products and solutions.