
194. How A £600bn 'Ghost Market’ Is Being Neglected
The Rest Is Money
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Empowering Menopause: The 'M Tick' Initiative
This chapter explores the journey of creating a menopause-friendly website and the challenges in promoting credible products for menopausal women. It details the development of the 'M tick' symbol to signify trust in these products and highlights successful partnerships with over 120 brands aimed at improving women's health.
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