Heather Jackson

Heather Jackson, CEO of GenM, is on a mission to revolutionize how retailers cater to menopausal women, a rapidly growing consumer demographic. She discusses the untapped economic potential of this 'ghost market,' emphasizing that 15 million in the UK alone deserve better attention. Topics include the 'M Tick' initiative aimed at ensuring trustworthy products, the empowerment narrative surrounding menopause, and the urgent call for brands to acknowledge the significant socioeconomic impacts of neglecting this critical group of shoppers.