194. How A £600bn 'Ghost Market’ Is Being Neglected
The Rest Is Money
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Empowering Menopause: A New Perspective
This chapter addresses the often-overlooked issue of menopause, emphasizing its potential for empowerment rather than negativity. It highlights the significant socioeconomic implications and the urgent need for brands to recognize and cater to the menopausal demographic, which constitutes a critical consumer group. Through personal anecdotes, it calls for increased awareness and support, while also exploring the intersection of menopause, commercial opportunities, and societal growth.
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