The Unprecedented Firestorm: A Historical Perspective

Why is the fastest growing demographic of shoppers not being properly catered for? What can retailers do to change that and make more money? And why is this important for the whole economy, not just the 15 million people in the UK directly affected by it?

Steph speaks to Heather Jackson CEO of GenM about the economics of the menopause.

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Assistant Producer: India Dunkley, Alice Horrell

Producer: Ross Buchanan

Head of Content: Tom Whiter

Exec Producers: Tony Pastor + Jack Davenport

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