The Marketing Millennials 5 Webinar Mistakes to Avoid with Logan Lyles, Founder of DemandShift | Ep. 344
Aug 29, 2025
Logan Lyles, founder of Demand Shift, specializes in enhancing B2B webinar strategies. He reveals critical mistakes marketers make, especially in aligning objectives and measuring success. Discover how to engage audiences through effective promotion, creative titles, and interactive elements like polls and giveaways. Logan shares a two-step registration hack that can significantly boost attendance and the importance of repurposing content for ongoing engagement. This conversation is a treasure trove for marketers aiming to elevate their webinar game!
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Webinars Fail Without Tracking
- Many B2B marketers run webinars to generate leads but fail to track conversion to sales.
- Without tracking registrant-to-booked-call metrics, webinars become a checkbox, not a channel.
Treat Webinars As A Series
- Run webinars as an ongoing series and map a story arc across sessions.
- Use recurring events to build momentum, audience habit, and layered CTAs.
Use Newsletters And Cold Email
- Add newsletter partnerships and cold email to promotion mix beyond owned email and social.
- These channels can boost registrations significantly when targeted and content-focused.