
5 Webinar Mistakes to Avoid with Logan Lyles, Founder of DemandShift | Ep. 344
The Marketing Millennials
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Maximizing Webinar Engagement
This chapter delves into effective strategies for hosting webinars, focusing on the benefits of a consistent scheduling and a two-step signup process to enhance audience engagement. It addresses the common pitfalls in follow-up management, stressing the importance of segmenting leads to nurture relationships without overwhelming potential clients. Additionally, the chapter highlights innovative approaches like integrating interactive elements and repurposing content post-webinar to maintain audience interest and boost conversions.
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