Logan Lyles

Logan Lyles, founder of Demand Shift, specializes in enhancing B2B webinar strategies. He reveals critical mistakes marketers make, especially in aligning objectives and measuring success. Discover how to engage audiences through effective promotion, creative titles, and interactive elements like polls and giveaways. Logan shares a two-step registration hack that can significantly boost attendance and the importance of repurposing content for ongoing engagement. This conversation is a treasure trove for marketers aiming to elevate their webinar game!