
5 Webinar Mistakes to Avoid with Logan Lyles, Founder of DemandShift | Ep. 344
The Marketing Millennials
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Maximizing Webinar Effectiveness
This chapter addresses common pitfalls marketers encounter with webinars, particularly the misalignment of objectives and ineffective tracking of conversion rates. It emphasizes the importance of viewing webinars as an ongoing series rather than one-off events, focusing on consistent engagement and tailored content to foster audience interest. The discussion covers strategies to enhance promotion, attendance, and participant interaction, ensuring webinars yield better results and drive greater sales opportunities.
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