Campaign Trend Podcast

Breaking Down Presidential Campaigns' Email Strategies – Josh Klemons (Reverbal Communications)

Jul 19, 2023

29:53

AI Chapters

Episode notes

Introduction

2min

How to Set Up a Dummy Email Account

2min

How to Assess an Email Marketing Campaign From the Outside

2min

The Challenges of Running a Presidential Campaign

2min

How to Write a Good Email

2min

The Importance of Skimmability

2min

The GOP's Approach to Email Marketing

2min

How to Oversaturate Your Emails

3min

2024 Republicans Digital Email Campaigns

4min

10.

The Biden Campaigns' New Branding and Handwriting

4min

11.

How to Be a Successful Down Ballot Candidate

5min

We’re joined today by Josh Klemons a Digital Storyteller/Strategist and the founder of Reverbal Communications, helping progressive campaigns, organizations and brands of all shapes and sizes find, hone and tell their stories online.

Our conversation today is about the state of email marketing in the 2024 Republican primary and Josh has an interesting outsider’s perspective as a Democrat and he wrote a blog post where he assessed all of the 2024 Republican contenders’ email campaigns. We dig into what he’s looking for, what trends he’s spotted, and what he thinks down ballot campaigns should take or leave from presidential campaign email strategy.

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