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Breaking Down Presidential Campaigns' Email Strategies – Josh Klemons (Reverbal Communications)

Campaign Trend Podcast

CHAPTER

How to Be a Successful Down Ballot Candidate

Josh Marshall: We're starting to see a lot more complexity come to email. What do you think down ballot candidates can learn? Even if they don't have the resources, the team, what can they pick up from these campaigns? He says Nikki Haley is doing a really good job of again articulating the theory of the case. Marshall: Don't look to Fox News or MSNBC to set the tone. The other big thing that I would stress is keep your emails simple for mobile.

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