Breaking Down Presidential Campaigns' Email Strategies – Josh Klemons (Reverbal Communications)
Campaign Trend Podcast
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The Importance of Skimmability
In today's eras, most people are spending less time deciding whether or not to read your email. If they open it, they're going to scroll it with their eyes for about two to three seconds. And so I think that's one thing that gets missed a lot in this process. 99 out of 100 emails are going to perform better if they're easy to skim in the inbox.
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