
Breaking Down Presidential Campaigns' Email Strategies – Josh Klemons (Reverbal Communications)
Campaign Trend Podcast
How to Assess an Email Marketing Campaign From the Outside
The first things I'm looking for in an email program, do they have an onboarding series? Are they just jumping people right into the program? Do they understand why they're running and why you should care about getting involved? Does their email program feel like it's unique to them? Or does it feel like a copy and paste email circa, you know, 2018? Do they build emails around a single ask or are they throwing 10 things at the wall and hoping you do all of them?
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