The Daily How America Got Obsessed With Protein
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Aug 26, 2025 Elizabeth Dunn, a New York Times contributor specializing in food trends, dives into America's protein obsession. She discusses how protein has transformed from niche supplements to mainstream dietary staples influenced by fitness culture and social media. The conversation highlights the rise of innovative protein products like the David bar, questioning if this craze can last. Dunn also explores the societal implications of protein consumption, including its impact on health, wellness, and community identities.
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Protein Became A Cultural Obsession
- Americans are experiencing a rapid cultural shift toward prioritizing protein in many foods and meals.
- The number of products with high-protein claims has surged and become mainstream in marketing and retail.
1990s Sparked Protein's Mainstream Rise
- Protein's mainstream rise began in the 1990s with fitness culture and low-carb diets promoting high protein for weight loss.
- That shifted protein from a niche bodybuilding aid to a broad dietary strategy.
Pandemic And Influencers Accelerated Demand
- The pandemic amplified protein interest through increased health focus and influencer culture.
- Influencers and wellness podcasters normalized high-protein messaging to wide audiences.
