

Why This NOBULL Co-Founder Chooses to Do Hard Things (And You Should Too)
45 snips Jun 10, 2025
Marcus Wilson, co-founder of NOBULL and a driving force in fitness apparel, shares insights on discipline and personal growth through tough challenges. He discusses how embracing discipline fosters self-identity and resilience. Practical strategies like incorporating hard tasks into daily routines are highlighted, including the importance of breathwork and meditation for mental well-being. Wilson emphasizes self-approval over external validation and shares transformative experiences that underscore the power of intentional living for continuous self-improvement.
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Seven-Day Fast Experience
- Marcus Wilson completed a seven-day fast to learn about physical and mental limits.
- He discovered hunger disappeared after three days, and mental clarity significantly increased around day five.
Hard Things Build Discipline
- Discipline is built by doing hard things that foster growth and character development.
- Choosing challenges that align with your desired identity helps you become who you want to be.
Choose Quality and Balance
- Choose high-quality, meaningful challenges aligned with your growth goals.
- Avoid overloading yourself; balance ensures sustainable discipline development.