Will Power Podcast by Will Humphreys How Jared & Afton Egan Built a Successful Physical Therapy Brand
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Dec 10, 2024 Jared Egan, co-owner of Aera Physical Therapy, excels in building strong brands in the healthcare sector, while Afton Egan, an interior design expert, enhances the clinic's environment. They discuss the significance of thoughtful branding and a warm, inviting atmosphere in elevating patient care. The duo shares how their commitment to community impact and social advocacy, particularly linked to the Spina Bifida Association, shapes their business ethos. Their insights provide a compelling framework for creating meaningful connections and lasting patient loyalty.
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Sensory Patient Experience
- Create a positive patient experience by stimulating all senses.
- Consider the patient's emotional and physical needs, even in details like bathroom amenities.
Bathroom Amenities
- Afton Egan stocked the clinic's bathrooms with mints, deodorant, and other amenities.
- This thoughtful touch aimed to make patients, especially those post-op or in pain, feel more comfortable and cared for.
Storytelling Through Design
- Afton Egan views interior design as storytelling through spaces.
- Every element in the clinic, from the furniture to the decor, is intentional and contributes to the overall narrative.
