Will Power
Building a Thriving Physical Therapy Brand with Jared and Afton Egan
Dec 10, 2024
Jared Egan, co-owner of Aera Physical Therapy, excels in building strong brands in the healthcare sector, while Afton Egan, an interior design expert, enhances the clinic's environment. They discuss the significance of thoughtful branding and a warm, inviting atmosphere in elevating patient care. The duo shares how their commitment to community impact and social advocacy, particularly linked to the Spina Bifida Association, shapes their business ethos. Their insights provide a compelling framework for creating meaningful connections and lasting patient loyalty.
33:12
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Quick takeaways
- Thoughtful design and attention to sensory details create a memorable patient experience that encourages loyalty and referrals.
- A strong company culture built on core values fosters both employee satisfaction and patient trust, enhancing brand identity.
Deep dives
The Power of Intentional Branding
Intentional branding is critical for the success of a business, especially in the healthcare industry. It includes creating a comprehensive experience for patients that encompasses all senses, from the sounds and smells to the aesthetics of the facility. For example, thoughtful design and details, such as the amenities provided in the bathrooms, reflect a commitment to patient care that extends beyond typical expectations. This attention to branding not only fosters a positive patient experience but also encourages referrals, leading to natural business growth.
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