Jared Egan, co-owner of Aera Physical Therapy, excels in building strong brands in the healthcare sector, while Afton Egan, an interior design expert, enhances the clinic's environment. They discuss the significance of thoughtful branding and a warm, inviting atmosphere in elevating patient care. The duo shares how their commitment to community impact and social advocacy, particularly linked to the Spina Bifida Association, shapes their business ethos. Their insights provide a compelling framework for creating meaningful connections and lasting patient loyalty.