21min chapter

Will Power cover image

Building a Thriving Physical Therapy Brand with Jared and Afton Egan

Will Power

CHAPTER

Crafting an Inviting Patient Experience

This chapter explores the vital role of intentional branding within a physical therapy clinic, highlighting the meticulously designed patient experience from entry to treatment. It emphasizes the importance of a warm, multi-sensory environment that prioritizes both physical rehabilitation and emotional wellbeing. The speakers discuss how brand values and workplace culture contribute to exceptional patient care and overall business success.

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