Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table Community Table: Work the Room! Actually Networking at a Networking Event
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Feb 11, 2025 Janet Falk, a public relations consultant and networking expert, shares her insights on how to truly connect at networking events. She emphasizes the importance of preparation and reaching out in advance to event leaders. Unique name tags and memorable attire can make you stand out, while business cards are essential. Janet advocates for teaching younger associates the art of networking, highlighting the shift from transactional interactions to building genuine relationships. She also discusses how networking can drive business growth and enhance professional connections.
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Pre-Event Preparation Crucial
- Prepare before networking by researching event leaders and emailing them to introduce yourself.
- Wear a distinctive clothing item and carry clear business cards to be memorable and approachable.
Use Signature Items To Stand Out
- Bring your own name tag that clearly states your name and specialty to stand out.
- Use a signature item like a colorful tie or scarf to make yourself easy to remember.
Listserv Announcement Pays Off
- Janet announced to her listserv before attending a holiday party she would wear a red blouse and bring her own name tag.
- This resulted in several members identifying and seeking her out, making networking easier and effective.