Janet Falk

Join communications expert Janet Falk, who boasts over 30 years of experience helping small law firms thrive through networking and media relations. She provides invaluable insights on attracting clients and mastering the art of networking, especially for introverted attorneys. Falk discusses creating strategic connections, elevating your personal brand, and crafting a compelling elevator pitch. Plus, learn how to engage with media effectively to boost your firm’s visibility and tell your story. Grab her practical tips for networking events that can transform your client acquisition strategy!

Janet Falk, a public relations consultant and networking expert, shares her insights on how to truly connect at networking events. She emphasizes the importance of preparation and reaching out in advance to event leaders. Unique name tags and memorable attire can make you stand out, while business cards are essential. Janet advocates for teaching younger associates the art of networking, highlighting the shift from transactional interactions to building genuine relationships. She also discusses how networking can drive business growth and enhance professional connections.

Janet Falk, a strategic communications professional with over 30 years in public relations, guides attorneys on enhancing their visibility and credibility. She discusses the evolving marketing strategies for legal professionals, emphasizing the 'Marketing RBI' approach for networking and promotion. Janet highlights the importance of personal branding through platforms like LinkedIn and newsletters. The conversation also dives into AI's impact on client searches, underscoring the need for high-quality content that builds trust and attracts new clients.