Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table Get Comfortable, Get Busy: Networking And Media Relations. Yes. You. Can.
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Nov 26, 2024 Join communications expert Janet Falk, who boasts over 30 years of experience helping small law firms thrive through networking and media relations. She provides invaluable insights on attracting clients and mastering the art of networking, especially for introverted attorneys. Falk discusses creating strategic connections, elevating your personal brand, and crafting a compelling elevator pitch. Plus, learn how to engage with media effectively to boost your firm’s visibility and tell your story. Grab her practical tips for networking events that can transform your client acquisition strategy!
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Networking for Referrals
- Focus on networking to gain referrals, as they are a major source of clients.
- Cultivate a network of people who respect you and to whom you can also refer business.
Networking Goals
- Networking has various goals: recruiting resources, maintaining contacts, and staying up-to-date.
- Identify problems and solutions within your network to connect people effectively.
Connecting the Dots
- Janet Falk connected a recent graduate with a job opportunity through networking.
- Networking is about connecting people within your circles, not just direct asks.