BE THAT LAWYER

Janet Falk: Winning More Clients by Becoming the Go-To Legal Expert

Jul 7, 2025
Guest
Janet Falk
Janet Falk, a strategic communications professional with over 30 years in public relations, guides attorneys on enhancing their visibility and credibility. She discusses the evolving marketing strategies for legal professionals, emphasizing the 'Marketing RBI' approach for networking and promotion. Janet highlights the importance of personal branding through platforms like LinkedIn and newsletters. The conversation also dives into AI's impact on client searches, underscoring the need for high-quality content that builds trust and attracts new clients.
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ADVICE

Put Yourself Out There

  • Put yourself out there through networking, speaking, and writing to build your legal presence.
  • If you don't take the initiative, someone else will take your opportunity and step up.
ADVICE

Marketing RBI Framework

  • Try networking, speaking, writing, joining trade associations, and online promotion to test what marketing works.
  • Focus on activities that resonate with you and yield results instead of trying everything blindly.
ADVICE

Content Multiplication Strategy

  • Use content multiplication by repurposing one piece across platforms like newsletters, articles, and podcasts.
  • This amplifies your message and reaches different audiences effectively over time.
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