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Run a Profitable Gym
Hyrox Training at a 20-Year CrossFit Affiliate?
Jan 30, 2025
Hari Singh, owner of CrossFit NYC and a veteran in the fitness industry, shares his innovative approach to integrating Hyrox training as a new revenue stream. He discusses how this addition has enhanced member experience and filled previously dead hours. Hari also delves into logistical aspects like program setup, pricing strategies, and effective marketing to attract both members and newcomers. He highlights the importance of mentorship for gym owners, especially in navigating challenges like the pandemic.
33:37
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Quick takeaways
- Integrating Hyrox training at CrossFit NYC has successfully increased revenue by attracting both existing members and newcomers through innovative programming.
- Strategic scheduling and simplified marketing strategies have optimized gym capacity and enhanced member participation in the newly implemented Hyrox classes.
Deep dives
Leveraging High Rocks for Revenue Streams
Introducing High Rocks as a new fitness program can effectively boost gym revenue by attracting both existing members and newcomers. CrossFit NYC, led by Harry Singh, successfully integrated High Rocks into its offerings by utilizing existing equipment and making minor adjustments. The program includes various stations that align with CrossFit exercises, such as sled pushes and burpees, making it familiar yet novel. This innovative approach has turned previously slow days into the busiest days, demonstrating how targeted programming can optimize gym capacity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode