Run a Profitable Gym Hyrox Training at a 20-Year CrossFit Affiliate?
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Jan 30, 2025 Hari Singh, owner of CrossFit NYC and a veteran in the fitness industry, shares his innovative approach to integrating Hyrox training as a new revenue stream. He discusses how this addition has enhanced member experience and filled previously dead hours. Hari also delves into logistical aspects like program setup, pricing strategies, and effective marketing to attract both members and newcomers. He highlights the importance of mentorship for gym owners, especially in navigating challenges like the pandemic.
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Oldest CrossFit Affiliate
- CrossFit NYC's affiliate date is July 4, 2005, making it one of the oldest in the world.
- Hari Singh isn't sure if it's the absolute oldest, but it's definitely been around a long time.
Initial Hyrox Hesitation
- Hari Singh initially resisted adding Hyrox, wanting to focus solely on CrossFit.
- However, realizing the significant overlap in movements and the unique sled component convinced him.
Hyrox as a Sweat Intro
- Leverage Hyrox as a 'sweat intro,' allowing potential members to experience a real class immediately.
- This overcomes the limitations of traditional 'no sweat intros' for complex CrossFit movements.