Hari Singh, owner of CrossFit NYC and a veteran in the fitness industry, shares his innovative approach to integrating Hyrox training as a new revenue stream. He discusses how this addition has enhanced member experience and filled previously dead hours. Hari also delves into logistical aspects like program setup, pricing strategies, and effective marketing to attract both members and newcomers. He highlights the importance of mentorship for gym owners, especially in navigating challenges like the pandemic.