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ReThinking

Chobani CEO Hamdi Ulukaya’s “Anti-CEO Playbook”

Jun 20, 2023
Hamdi Ulukaya, Founder and CEO of Chobani, shares his remarkable journey from a Kurdish dairy farm to leading a successful yogurt brand. He discusses his 'anti-CEO playbook,' emphasizing a people-first approach in business. Hamdi highlights the importance of adaptability and emotional intelligence in leadership, drawing from his experiences with refugees and the challenges of entrepreneurship. He believes that embracing vulnerability and storytelling can redefine success and inspire social responsibility, transforming endings into new beginnings.
34:01

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