ReThinking Chobani CEO Hamdi Ulukaya’s “Anti-CEO Playbook”
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Jun 20, 2023 Hamdi Ulukaya, Founder and CEO of Chobani, shares his remarkable journey from a Kurdish dairy farm to leading a successful yogurt brand. He discusses his 'anti-CEO playbook,' emphasizing a people-first approach in business. Hamdi highlights the importance of adaptability and emotional intelligence in leadership, drawing from his experiences with refugees and the challenges of entrepreneurship. He believes that embracing vulnerability and storytelling can redefine success and inspire social responsibility, transforming endings into new beginnings.
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A Stranger's Impact
- Hamdi Ulukaya was arrested in Turkey for his activism.
- A stranger suggested he go to America, changing his life's trajectory.
Arrival in America
- Hamdi arrived in New York with little money and limited English, feeling overwhelmed.
- Finding a safe place to sleep gave him comfort and a sense of security to start his journey.
Adaptability Over Rigid Plans
- Planning is useful, but rigid plans can hinder adaptability.
- Adapt to reality and be open to change, just like a nomadic lifestyle.
