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Chobani CEO Hamdi Ulukaya’s “Anti-CEO Playbook”

ReThinking

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Redefining Business Values

This chapter explores the philosophy of prioritizing people and purpose over profits in business, introducing the 'anti-CEO playbook' for redefining traditional practices. It emphasizes the importance of ethical values and community impact while sharing personal anecdotes and initiatives that support social responsibility, including refugee employment. Lastly, it reflects on leadership lessons from Turkey's earthquake, focusing on the significance of preparedness and resilience in times of crisis.

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