Chobani CEO Hamdi Ulukaya’s “Anti-CEO Playbook”
ReThinking
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From Arrival to Adaptability
This chapter chronicles the speaker's journey from their arrival in the U.S. in 1994, detailing the challenges of language, culture, and the search for safety. It emphasizes the importance of adaptability and resilience in both personal life and entrepreneurship, highlighting the shift from a negative perception of business to recognizing its potential for positive impact. Through their experiences and reflections, the chapter encourages embracing uncertainty and redefining success through community and local identity.
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