Acquiring Minds New Way to Pursue ETA: Searcher-in-Residence
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Jun 30, 2025 Matt Brunnig, owner of Octal Ventures, and Kevin Peer, a strategic searcher in residence, dive into the innovative concept of embedding searchers within small businesses. They discuss their unique journeys from corporate roles to acquisitions, including overcoming uncertainty. The duo emphasizes the benefits of local searching and how marketing tactics, like using Pinterest, can boost demand. They also explore the balance of risk in entrepreneurship and the importance of teamwork and communication in managing business growth.
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Operators Shape Business Reality
- Business outcomes depend as much on shaping reality as on chance.
- Operators can influence the unknown to produce 75% positive outcomes instead of a 50-50 balance.
Buy Bigger with SBA Loans
- When using an SBA loan, your personal downside is bankruptcy, regardless of business size.
- Therefore, buy as big a business as possible to maximize your expected value with no additional risk.
Donuts Secured Loyalty
- Matt’s first day owning the manufacturing business included bringing donuts for the employees.
- This small gesture helped retain a key employee who was contemplating leaving that very day.
