Matt Brunnig, owner of Octal Ventures, and Kevin Peer, a strategic searcher in residence, dive into the innovative concept of embedding searchers within small businesses. They discuss their unique journeys from corporate roles to acquisitions, including overcoming uncertainty. The duo emphasizes the benefits of local searching and how marketing tactics, like using Pinterest, can boost demand. They also explore the balance of risk in entrepreneurship and the importance of teamwork and communication in managing business growth.
