Nudge

The £500 million marketing mistake

Mar 18, 2024
Discover the marketing blunder that cost a CEO £500m overnight, leading to bankruptcy fears and a company rebrand. Learn about the power of vulnerability in persuasion from Queen Elizabeth I's success to Gerald Ratner's failure. Explore how disclosing weaknesses can impact brand reputation and the importance of balancing positivity and negativity in marketing strategies.
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1
Introduction
00:00 • 2min
2
The Power of Flaws and Doubts in Persuasion
02:28 • 6min
3
The Impact of Gerald Ratner's Speech on Ratner's Jewelry Company
08:34 • 2min
4
The Pratfall Effect in Business
10:47 • 7min
5
Balancing Positivity and Negativity in Marketing
18:03 • 1min