The £500 million marketing mistake
Nudge
The Impact of Gerald Ratner's Speech on Ratner's Jewelry Company
Explore Ratner's successful marketing strategy of promoting cheap jewelry, leading to a wide customer base, and the detrimental impact of Gerald Ratner's speech revealing the poor quality of their products at a prestigious event, causing a significant decline in the company's reputation.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
