Akimbo: A Podcast from Seth Godin

Ignore sunk costs

18 snips
Aug 29, 2018
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ANECDOTE

The Green Iguana Example

  • Seth describes the green iguana as a deceptively cute pet that grows to five feet and 20+ pounds.
  • He uses the iguana as a concrete example to show why we should refuse burdensome gifts from our past selves.
INSIGHT

Sunk Costs Don't Belong In New Decisions

  • Sunk costs are past time, effort, or money that cannot be recovered and should not determine new decisions.
  • Seth emphasizes decisions must be based on who you are now and what you know now, not past investments.
ANECDOTE

Movie Tickets vs. Hamilton

  • Seth tells a ticket story where someone with movie tickets is offered Hamilton fifth-row seats.
  • He uses it to show that paid tickets are sunk and the better present choice should win.
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