Akimbo: A Podcast from Seth Godin cover image

Ignore sunk costs

Akimbo: A Podcast from Seth Godin

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The Dip and the Dip

In our google centric world, something that is seen as the best does weigh better than something that is third or fourth or tenth place. What will it mean to your social circles for you to say, yes, this history i have of being one way in the world is a gift from my old self? And so what's the dip? The moment of pain when we're on the path to become the best in the world and we feel like quitting?, he asks.

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